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Creating a Profitable Home Office | Synch Up! | Extra! Extra! E-mail Newsletters Work!
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Extra! Extra! E-mail Newsletters Work!
Consider using an e-mail newsletter to market your home-based business. The benefits are:
· Your clients see your name every time they look at your newsletter.
· Good newsletters are forwarded and shared, and forwarded again - each time carrying your name and message.
· They can be created and distributed in minutes.
· The average cost per contact is under ten cents.
· There is a 5-15% higher response rate than with direct mail - and it can be tracked in real time.
· Regular tips and advice can establish you as a leader in your field. Your subscribers will associate your newsletters quality and reliability with your own.
· Customization can personalize each newsletter, and personalization greatly increases the response rate.
· You can easily refine and adjust your message with every issue. And used in conjunction with membership to a website you can create a sense of community among your subscribers. And community means loyalty.
· Every issue you prepare brings important statistics to your attention - the number of subscribers, and the number who have unsubscribed, too.
As of January of this year, 60% of the US has Internet access. 90% of web users connect primarily to view and send e-mail. Will your e-mail newsletter be there?
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